She now fittingly works for Betsey Johnson and I thought all the fashionista Dancing Branflake readers would like a peek into what it's like to work for the famous Betsey Johnson. Not only is she incredibly stylish but she has a great sense about life and loves to joke around (as you can tell from these photos, which I got from her Facebook page)
DB: What is your offical job title?
Alice: Store Manager (or head Pink Lady) of the Betsey Johnson boutique in Union Square, San Francisco.
DB: Why Betsey Johnson?
Alice: Betsey has always been one of my favorite designers. I mean, who wouldn't want to wear a party dress on a Wednesday just because? Dressing-up has always been my favorite past time; I would spend soooo much time as a kid coordinating my shoes to my belt to my headband to my eyeshadow...eek! It's always been so much fun for me to really get creative with my outfits and personal style. She has always been fashion's wild child; having really theatrical runway shows, and always finishes her shows with a cartwheel down the runway. Ha, I used to finish my cross-country meets in high school with a cartwheel across the finish line! Oh me and Betsey, meant to be...
Subtly joking around.
DB: Describe a typical day.
Alice: Coffee, paperwork, Prom shoppers, Vegas trip, visitors from Italy, wedding dress!!!, lunch at Boudin's, kombucha from Crepe O Chocolat, more paperwork, emails, favorite Betsey client who comes in at least once a week, Shipment!!!!!! (feels like Christmas morning!), buy a new pair of tights or something, home.
DB: You work the most stylish and intriguing woman in the world. What is she like?
Alice: She is literally exactly how you would imagine her: Spunky, big red smile, and just a really warm and playful personality - just like the clothes. She has more energy than you could ever imagine coming out of a 67 year-old 5'2'' woman. She is very gracious and sweet, and always makes a point to thank me for my hard work and ask if there is anything I need. She even sent me roses on my birthday!! Betsey is also one of the only designers I've seen that really dresses in her own designs, and Betsey is always head to toe. She has NEVER been seen without those big red lips, and I totally love that about her.
DB: What are the perks of working for Betsey Johonson?
Alice: Well, the obvious answer is the DISCOUNT. But I really like that we run the company with a real mom-and-pop feel. I have a lot of freedom to really run my store my style, and my feedback is really valued in the company. I don't feel like employee #123456789 or something; I'm just Alice from Geary!
DB: Describe your personal style.
Alice: A little Joan from Mad Men with a little Betty Draper on the side.
DB: Imagine yourself looking in your closet. What's the first thought that comes to your mind?
Alice: Oh my, well I always think, "how on earth did I fill this thing!?" (I have a two story, 13' long closet, and it is filled to the brim!). Then I like to start with one small piece, maybe even just a scarf or a shoe, and build up from there. It's funny how you can start with just a pair of socks and make a great outfit around that! Get a little inspiration for the day and go with it. My friend and I like to use a Grey Gardens quote when we finally pick our our day's outfit: "Yes, this is the best costume for the day".
The only serious photo here. She looks amazing!
DB: Any fashion advice to Dancing Branflake readers?
Alice: Oh goodness, it's so easy to get lost with Fashion Rules. I think if it makes you look good and feel good, just wear it! Don't let your friends or your significant other poo-poo your style - wear what makes you happy. One of my favorite stores in San Diego has a really great slogan I love to use: "Relax, it's just a dress!" Ooooh oooh, one more cheezy line (I am the queen!!) : "The only thing that can be over-dressed is a salad!" So go big or go home, people!
DB:Anything else you like to add?
Alice:You can check out a bio of me on the Pink Spotlight on Betsey's website.
And definitely come see me if you're in San Francisco!!! XOXO