Remember when I went to wine country and visited the most lavish chocolate shop since Marie Antoinette? And then I wrote this post about aesthetics and blogging and how I learned how to appreciate a more detailed approach to marketing? Well, a few weekends ago I went to an equally beautiful bakery decorated with less. Much less.
The shelves were plain white, almost bare, with only bread and a few hat boxes as decoration. The labels on the goodies were simple, if not handwritten, and the packaging for everything was nearly non-existent.
And I loved it.
The focus wasn't on the decor but on the goods. You could tell they didn't have to rely on gimmicks or fancy packaging because their food spoke for itself.
If that's not powerful marketing, I don't know what is.
|I loved the handwritten sign for those donut holes. Those donut holes were the best I've ever had.|
As a blogger trying to be herself, it's tempting to want it all when I see where the blog world is headed. More banners! More buttons! Let's add another app! Your blog doesn't look like a magazine? Next!
How the heck are we supposed to focus on content when bombarded with the pressure to be a better version of everyone else?
Crickey, I just got real preachy. Please note, if you have lots of banners, buttons, and apps, I don't judge. It' s your blog. I read it for the content and for you.
I guess my point is that a beautiful world doesn't have to be a decorated world. There is more beauty in what's not there versus what is. Choreographers, writers, and composers know the value of editing.
Strip it bare. Let what remains shine and speak louder than the rest.
|A good sign the bread tastes yummy? They were nearly sold out of everything. Legit.|
Are you a simple person or is lavish the name of your game?
This bakery was the one my dad grew up going to when he was a kid.
It's in San Juan Bautista, CA: a tiny town with an amazing bakery.
photos by Dancing Branflake